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1. Think win-win-win
To the consumer HIESTAND bakery products deliver highest natural enjoyment. Our products and services are a solid base on which we continue to build an enduring and profitable business for our customers and ourselves.
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2. Begin with the end in mind
As the innovative market leader we offer to our customers high quality business solutions based on convenience bakery products that are uniquely good value for money.
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3. Think global, act local
As an international company we aim to exploit the potential of our existing markets to the fullest – and develop new markets to grow and diversify.
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4. Be proactive
We strive to develop and grow the market as a whole, consolidating and improving our own position as we do so.
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5. Be a professional partner
Our target oriented, competent behaviour means we are perceived as a fair, benefit oriented and professional business partner.
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6. Profit means freedom
Our activities mean increased profits to the enduring benefit of our company and our stakeholders.
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7. Be respectful
We are sensitive to the culture, laws and working practices of different countries and tailor our approach accordingly. Our raw material philosophy helps to preserve the planet’s resources.
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8. Cash is king
We preserve our entrepreneurial independence by generating cash through effectiveness and efficiency.
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9. Participate in leadership
Hiestand creates an environment for employees and business partners that allows them to fulfill their own goals by achieving company objectives. We appreciate the individuality and opinion of each associate and we communicate honestly, openly and fairly. An exceptional performance is expected from everyone.
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10. Seek state of the art
We employ the latest technology and know-how to achieve our goals. Making full use of all our assets is a prerequisite to our success.
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